Hi, I'm Joseph.
Hi, I'm Joseph.
Hi, I'm Joseph.
I enjoy building digital things.
I enjoy building digital things.
I enjoy building digital things.
I
I
I
Hello —
Recruiters
Design Leaders
Founders
I’m a design professional passionate about developing great people and building great products.
01
Hello —
I’m a design professional passionate about developing great people and building great products.
02
Recruiters
03
Design Leaders
04
Founders
01
Hello —
I’m a design professional passionate about developing great people and building great products.
02
Recruiters
03
Design Leaders
04
Founders
01
Hello —
I’m a design professional passionate about developing great people and building great products.
02
Recruiters
03
Design Leaders
04
Founders
work / work / work
work / work / work
work / work / work
work / work / work
work / work / work
work / work / work
SAMPLE WORK
TikTok npe
2024
TikTok npe
2024
TikTok npe
2024
TikTok messaging
2024
TikTok messaging
2024
TikTok messaging
2024
TikTok effect house
2024
TikTok effect house
2024
TikTok effect house
2024
TikTok shop
2023
TikTok shop
2023
TikTok shop
2023
Lyft rider app
22' - 23'
Lyft rider app
22' - 23'
Lyft rider app
22' - 23'
Instagram + FB Shops
2022
Instagram + FB Shops
2022
Instagram + FB Shops
2022
Instagram + messenger
21' - 22'
Instagram + messenger
21' - 22'
Instagram + messenger
21' - 22'
Workplace by facebook
2018 - 20'
Workplace by facebook
2018 - 20'
salesforce inbox
2016 - 17'
experience
experience
experience
experience
✶
Currently coming off of a period of recharge, I’m ready to explore my next opportunity in 2025.
Currently coming off of a period of recharge, I’m ready to explore my next opportunity in 2025.
Recent Experience
TikTok
Principal Designer
TikTok Messaging
Player-coached design execution for TikTok US while mentoring a cross-border team, driving innovation in camera filters (Effect House), messaging, and 0-1 social apps.
Design Lead
TikTok Shop
Led an agile design systems team for the US TikTok Shop org, driving strategic initiatives for the future vision of the Shop ecosystem. Increased conversion 3% globally, and add-to-cart rates by 2.5%. This increase in conversion yields ≤ tens of millions of dollars in additional revenue quarterly.
Lyft
Staff Designer
Drove design exploration across Rider experiences, shaping the future vision of the Lyft app in collaboration with co-founders and design directors, while mentoring a team of four designers.
Meta
Staff Designer
Shops
Blended experiences across Instagram and Facebook shops, enabling more accurate cross-platform impact measurement to guide product direction. Alignment, on average, increased PDP engagement ~5% globally.
Messenger
Reduced accidental calls by 2.6% while increasing message sends, talk time, and calling MAU by ~2% across Instagram Direct and Messenger.
Workplace by Facebook
First designer to join the newly formed ML team, responsible for designing innovative experiences powered by machine learning to optimize content discovery, search, and sharing efficiency.
